2012 — THE BEGINNING
Academic Research Support
Started by helping UK university students improve research projects, survey analysis, and presentations. Focused on identifying flaws, correcting errors, and enhancing language quality. Built deep expertise in strategic management frameworks — PESTLE, Porter's, SWOT, and change management models.
2012–2019 — UK FOCUS
Building the Foundation
Seven years serving UK institutions — BPP, Roehampton, Bath Spa, Coventry, Sunderland, and more. Per-word pricing model with high margins. Built a reputation for quality, precision, and deep subject knowledge across business, management, and technology subjects.
2019 — THE PIVOT
US Market Breakthrough
First US university clients opened the floodgates. Within two years, US volume grew to represent 83% of all projects. Trine University alone generated 3,000+ tasks. Shifted to per-project pricing to match US course structures — ongoing multi-week engagements rather than one-off assignments.
2021 — SCALE
Office & Team Expansion
Opened a dedicated office and recruited a skilled team. Grew to 16–20 team members managing high-volume projects, quizzes, lab notes, data visualization, and more. Systematic training ensured quality consistency across all deliverables.
2023–24 — AI ERA
AI Integration & Evolution
Embraced AI tools as force multipliers. Streamlined operations, reduced costs, and expanded capabilities into Power BI, Tableau, web development, AWS, prompt engineering, and machine learning documentation. Became AI-native while maintaining human quality oversight.
2025–26 — EXPANSION
Business Services & Global Growth
Expanding into corporate knowledge services — data dashboards, business documentation, market research, and web development for startups and SMEs. Serving clients in USA, UK, Germany, Australia, Canada, and India.